Contents

• Unit 1. Importance of New Product: Definition-importance-Development Process, Importance of new product for growth of enterprise, Definition of product and new product, Responsibility for new product development, Demands on product development team, Classification of products from new product development point of view- Need based/Market pull products, Tech. push, Platform based, Process based and customized products, New product development process and organization, Generic product development process for Market Pull Products, Modification of this process for other types of products.

  Unit 2. Need Analysis: Problem Formulation Establishing economic existence of need, Need Identification and Analysis, Engineering Statement of Problem, Establishing Target Specification.

  Unit 3. Generation of Alternatives and Concept Selection: Concept generationa creative process, Creativity, Road Elects to creative thinking-Fear of criticism and Psychological set,

  Unit 4. Preliminary and Detailed Design: Design Review Preliminary designIdentification of subsystems, Subsystem specifications, Compatibility, Detailed design of subsystems, component design, Preparation of assembly drawings, Review of product design from point of view of Manufacturing, Ergonomics and aesthetics.

  Unit 5. Management of New Product: Development and Launch New Product Management’s Challenges, Maintaining focus, Promotion of Right Culture, Management of Creativity, Top Management attention, Design Team Staffing and Organization, Setting key mile stone, Identification of Risk Areas, Project Execution and Evaluation Product Launch Strategies,